Thinking of packaging, people often tend to think about its role as recognizing and attracting attention towards the product displayed. The packaging is one of the most important P's of marketing and demands special attention. It plays a vital role
Carton packaging has been the key element of packaging business for many years now, particularly in the pharmaceutical industry where it is impossible to store and sell medicines without good pharma cartons.
Let's have a look at the benefits of
The cosmetic industry is flourishing like never before! Every year you see so many cosmetic products making their way to the retail market. You may feel that it is the ingredients and the feel good factor associated with these cosmetics
Appearance matters, especially in packaging design. While cosmetic packaging should have a feel good factor to it, food packaging should look inviting and lip-smacking. A good pharma packaging is something that is clear and effective. With rise in direct-to-consumer marketing,
The selection of product packaging colors will always set your business apart from others. It takes a lot of brainstorming to zero down on colors that will best suit your assigned package. Product, brand logo, brand message, target audience, the