Best Product Packaging – The Marketing Factor

When a customer wants to buy a product, packaging is the first thing that is noticed by the customer. The next step might involve comparing competitor products to evaluate them before buying. At this stage, packaging is what creates a marketing impact because it acts as the source to provide your brand information. If strong […]

Pharmaceutical Carton Packaging in Mumbai – An Overview

In the pharmaceutical industry, it is very important to ensure that medicines are transported safely. It is important to pay a lot of attention to the quality of the pharmaceutical packaging because the pharma products and medicines must maintain its quality until it reaches the patients. Before you choose the pharmaceutical carton packaging in India […]

How Are Packaging Companies Responding to Coronavirus (COVID-19)?

The Coronavirus pandemic or the COVID-19 situation as it’s popularly known has within months of its origin escalated beyond the point of control in many countries. India too is struggling to manage its spread. Though the entire country is currently under lockdown, and rightly so, a piece of favorable news is that utilities, goods, food […]

Coronavirus (COVID-19): Unique Challenges Facing the Packaging Industry

Just like every other industry across the world, the packaging industry has been facing challenges due to the Novel Coronavirus COVID-19 pandemic over the past few weeks. The lockdown has brought the entire industry to a halt and every effort is made to keep the supply of essentials to the population. However, the supply of […]

Packaging Design’s Role in Increasing Sale

Thinking of packaging, people often tend to think about its role as recognizing and attracting attention towards the product displayed. The packaging is one of the most important P’s of marketing and demands special attention. It plays a vital role in the marketing and sales of a product or service. Explore it through the Packaging […]