How Are Packaging Companies Responding to Coronavirus (COVID-19)?

The Coronavirus pandemic or the COVID-19 situation as it’s popularly known has within months of its origin escalated beyond the point of control in many countries. India too is struggling to manage its spread. Though the entire country is currently under lockdown, and rightly so, a piece of favorable news is that utilities, goods, food […]

Coronavirus (COVID-19): Unique Challenges Facing the Packaging Industry

Just like every other industry across the world, the packaging industry has been facing challenges due to the Novel Coronavirus COVID-19 pandemic over the past few weeks. The lockdown has brought the entire industry to a halt and every effort is made to keep the supply of essentials to the population. However, the supply of […]

Packaging Design’s Role in Increasing Sale

Thinking of packaging, people often tend to think about its role as recognizing and attracting attention towards the product displayed. The packaging is one of the most important P’s of marketing and demands special attention. It plays a vital role in the marketing and sales of a product or service. Explore it through the Packaging […]

The Vibrant World of Cosmetic Designing & Packaging

The cosmetic industry is flourishing like never before! Every year you see so many cosmetic products making their way to the retail market. You may feel that it is the ingredients and the feel good factor associated with these cosmetics that attract people to these brands, but it’s not just that. Packaging too plays a […]