Why Customer Focus More on Packaging than the Product Pack in it

Packaging is the first part of your product that customers look at, to make a buying decision. Consider today’s scenario where online buying has become extremely common. Even in the online market, a customer’s evaluation on buying a product is based on the packaging. So, if we know the answer to why customers focus on […]

Printed Packaging Boxes: Make Customers Fall in Love With Your Product

The concept of quality packaging is changing. There are so many elements like shape, size, design, material, custom prints, safety and so much more that influences your buyer today. In the first look itself, every element plays a prime role in the buying process. So, to flourish your product in the competitive market creating an […]

Best Product Packaging – The Marketing Factor

When a customer wants to buy a product, packaging is the first thing that is noticed by the customer. The next step might involve comparing competitor products to evaluate them before buying. At this stage, packaging is what creates a marketing impact because it acts as the source to provide your brand information. If strong […]

Psychology of Colors in Packaging

The selection of product packaging colors will always set your business apart from others. It takes a lot of brainstorming to zero down on colors that will best suit your assigned package. Product, brand logo, brand message, target audience, the image you are projecting or setting out to achieve as a brand are all factors that you […]