Year: 2019
The Vibrant World of Cosmetic Designing & Packaging
The cosmetic industry is flourishing like never before! Every year you see so many cosmetic products making their way to the retail market. You may feel that it is the ingredients and the feel good factor associated with these cosmetics that attract people to these brands, but it’s not just that. Packaging too plays a […]
Attributes of a Good OTC Pharma Packaging
Appearance matters, especially in packaging design. While cosmetic packaging should have a feel good factor to it, food packaging should look inviting and lip-smacking. A good pharma packaging is something that is clear and effective. With rise in direct-to-consumer marketing, consumers are increasingly introduced to more and more over-the-counter pharmaceutical drugs. Let’s have a look […]
Psychology of Colors in Packaging
The selection of product packaging colors will always set your business apart from others. It takes a lot of brainstorming to zero down on colors that will best suit your assigned package. Product, brand logo, brand message, target audience, the image you are projecting or setting out to achieve as a brand are all factors that you […]