Medicine Packaging Design – A Guide To Successful Packaging Strategy

Medical sector plays an important role in everyone’s life. Its production process and packaging has an important role to play in achieving success in the competitive market.


As far as medication and drugs are concerned, packaging plays a vital role in each process stage. Packaging is not just a segment of the marketing mix, but an integral part of the product attributes, shelf life, and execution. Therefore, top printing and packaging companies in Mumbai are investing in this industry.


The three main components followed in pharmaceutical branding are being clean, minimalist, and sterile aesthetics. In the present time, we can observe many food and beverage firms switching to the strategies preferred in medical branding.

So Why is Pharma Packaging Design Important?

Let’s discuss how packaging companies in Mumbai execute pharmaceutical packaging design and the essential elements of a successful Pharma packaging in detail.

  • In the pharmaceutical trade, packaging or labelling is crucial from production to final use.
  • It should safeguard the drug from not only physical damage but also from bioremediation. Sometimes sensitive drugs require protection from water, light, etc.
  • The packaging should be attractive enough to draw the customer’s attention.
  • It should meet proper quality standards. There should be adequate space, proper allocation for clear labelling and related information about the product on the packaging.

Elements of A Good Pharma Packaging Design

Now let’s talk about the most important part—the different types of elements that are required to be implemented in an effective Pharma packaging design:


  • Color:

When it comes to color coding in Pharma products, every drug has a different set of guidelines to follow. Some of the popular colors used in pharmaceutical packaging design are blue, red, green, brown, and white. The color measurement in the industry is useful as a color formulation for each drug that needs a lot of consideration. Researchers also indicate that colors can have a psychological effect on humankind, which ends up in fast healing.


  • Shape:

The shape of the package can also attract your target customers. So it’s an essential element when picking up the packaging design. Each packaging design has its own shape. Plus, in the present scenario, most companies prefer unique shapes and structures that attract customers.


  • Fonts:

Similar to shape and color, font is a fundamental element of a medicine packaging design. After we notice the pharma packaging, we can analyze the execution of simple, classy fonts, such that should be clearly readable by every individual irrespective of age.

Guidelines & Instruction

The guidelines and instructions need to be appropriately positioned with correct alignment in the appropriate way. The implementation of typography is also an important element to be considered. Ensure that the message is conveyed precisely to the customers so they can understand it easily.

  • Honesty:

A crucial element that should be followed by every company. The content or details presented in the packaging must be genuine and helpful for the consumers. Only when customers get results from a product, will they use it again.

  • Readability:

The design of pharmaceutical cartons and tablets must have all the necessary information of the product. These details must include ingredients, expiration date, manufacturer’s details such as name, address, etc. Though all these elements should be included, it should be clearly readable. A good branding design agency can take care of these challenges easily though.

  • Safe:

A vital part to be considered is the safety of the packaging. It must be at the top of your checklist when appraising your pharma products. The primary purpose is that the material should keep the medication safe for usage until its expiry date.

  • Sustainability:

Today various business houses are choosing biodegradable packaging, and so is the industry. Most firms are considering recyclable materials rather than single-use plastics for packaging. Although the consumers are going with the trend, it motivates the manufacturers to develop such packaging.

Why Ambest Prints (APPL)?

Being one of the best pharma packaging companies in Mumbai, APPL believe in helping our consumers with all these elements and the best practical method. Therefore, while researching different aspects of packaging, we keep in mind the practicality of the packaging.


If you are an entrepreneur focusing on developing a new venture in this particular field and confused about how to brand your products, we can help you with your queries.


Reach us @ or Call us on +91 9870407535