Best Product Packaging – The Marketing Factor

When a customer wants to buy a product, packaging is the first thing that is noticed by the customer. The next step might involve comparing competitor products to evaluate them before buying. At this stage, packaging is what creates a marketing impact because it acts as the source to provide your brand information. If strong […]

The Vibrant World of Cosmetic Designing & Packaging

The cosmetic industry is flourishing like never before! Every year you see so many cosmetic products making their way to the retail market. You may feel that it is the ingredients and the feel good factor associated with these cosmetics that attract people to these brands, but it’s not just that. Packaging too plays a […]

Attributes of a Good OTC Pharma Packaging

Appearance matters, especially in packaging design. While cosmetic packaging should have a feel good factor to it, food packaging should look inviting and lip-smacking. A good pharma packaging is something that is clear and effective. With rise in direct-to-consumer marketing, consumers are increasingly introduced to more and more over-the-counter pharmaceutical drugs. Let’s have a look […]