Coronavirus (COVID-19): Unique Challenges Facing the Packaging Industry

Coronavirus-packaging-industry-min Coronavirus (COVID-19): Unique Challenges Facing the Packaging Industry  %Post Title

Just like every other industry across the world, the packaging industry has been facing challenges due to the Novel Coronavirus COVID-19 pandemic over the past few weeks. The lockdown has brought the entire industry to a halt and every effort is made to keep the supply of essentials to the population. However, the supply of […]

Packaging Design’s Role in Increasing Sale

Packaging-Designs-Role-in-Increasing-Sale Packaging Design's Role in Increasing Sale  %Post Title

Thinking of packaging, people often tend to think about its role as recognizing and attracting attention towards the product displayed. The packaging is one of the most important P’s of marketing and demands special attention. It plays a vital role in the marketing and sales of a product or service. Explore it through the Packaging […]

The Fine Art of Carton Packaging

Unique-Packaging-Design The Fine Art of Carton Packaging  %Post Title

Carton packaging has been the key element of packaging business for many years now, particularly in the pharmaceutical industry where it is impossible to store and sell medicines without good pharma cartons.   Let’s have a look at the benefits of carton packaging in Pharmaceutical Industry and how pharmaceutical packaging preserves the integrity of your pharmaceutical product: Safety […]

The Vibrant World of Cosmetic Designing & Packaging

CosmeticDesigningPackaging The Vibrant World of Cosmetic Designing & Packaging  %Post Title

The cosmetic industry is flourishing like never before! Every year you see so many cosmetic products making their way to the retail market. You may feel that it is the ingredients and the feel good factor associated with these cosmetics that attract people to these brands, but it’s not just that. Packaging too plays a […]

Attributes of a Good OTC Pharma Packaging

Carton-Pharma-Packaging Attributes of a Good OTC Pharma Packaging  %Post Title

Appearance matters, especially in packaging design. While cosmetic packaging should have a feel good factor to it, food packaging should look inviting and lip-smacking. A good pharma packaging is something that is clear and effective. With rise in direct-to-consumer marketing, consumers are increasingly introduced to more and more over-the-counter pharmaceutical drugs. Let’s have a look […]